Ecommerce

Luma Skin

A considered skincare storefront.

Technology

FigmaShopifyGSAP

The brief

Luma Skin is an original ecommerce website design centered on a considered skincare storefront. The design explores how a visitor can understand the offer, find relevant information and take a clear next step.

Design direction

The experience prioritizes ingredient-led product discovery. Its page hierarchy pairs a distinct visual identity with readable content, focused navigation and a consistent primary action.

Start with the visitor

The user journey opens with a considered skincare storefront, giving visitors useful context before asking them to act.

Make the decision easier

Ingredient-led product discovery shape the information hierarchy and the main interaction path.

Keep the experience consistent

Responsive layouts, clear labels and a repeatable visual system connect the first impression to the final inquiry or selection.

Project scope

Ingredient-led product discovery
Visual direction
Responsive layout
Conversion journey

Explore E-Commerce Website Design

Luma Skin: A considered skincare storefront. Full-page website design.

Luma SkinDesign by Web Design Studios