E-bikes

Urban Current

A cleaner commute with a bolder identity.

Technology

FigmaShopifyGSAP

The brief

Urban Current is an original e-bikes website design centered on a cleaner commute with a bolder identity. The design explores how a visitor can understand the offer, find relevant information and take a clear next step.

Design direction

The experience prioritizes commuter-focused product storytelling. Its page hierarchy pairs a distinct visual identity with readable content, focused navigation and a consistent primary action.

Start with the visitor

The user journey opens with a cleaner commute with a bolder identity, giving visitors useful context before asking them to act.

Make the decision easier

Commuter-focused product storytelling shape the information hierarchy and the main interaction path.

Keep the experience consistent

Responsive layouts, clear labels and a repeatable visual system connect the first impression to the final inquiry or selection.

Project scope

Commuter-focused product storytelling
Visual direction
Responsive layout
Conversion journey

Explore E-Commerce Website Design

Urban Current: A cleaner commute with a bolder identity. Full-page website design.

Urban CurrentDesign by Web Design Studios